Statement from the Editor Regarding Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model

Eric T. Bradlow. Statement from the Editor Regarding Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model . Marketing Science, 28(3):554, 2009. [doi]

Authors

Eric T. Bradlow

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