Eric T. Bradlow. Statement from the Editor Regarding Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model . Marketing Science, 28(3):554, 2009. [doi]
@article{Bradlow09a,
title = {Statement from the Editor Regarding Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model },
author = {Eric T. Bradlow},
year = {2009},
doi = {10.1287/mksc.1080.0383},
url = {http://dx.doi.org/10.1287/mksc.1080.0383},
tags = {model editor, meta-model, Meta-Environment},
researchr = {https://researchr.org/publication/Bradlow09a},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {3},
pages = {554},
}