Information retrieval challenges in computational advertising

Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski. Information retrieval challenges in computational advertising. In Fabio Crestani, St├ęphane Marchand-Maillet, Hsin-Hsi Chen, Efthimis N. Efthimiadis, Jacques Savoy, editors, Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010. pages 908, ACM, 2010. [doi]

Abstract

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