Social media and customer behavior analytics for personalized customer engagements

Stephen J. Buckley, Markus Ettl, Prateek Jain 0001, R. Luss, Marek Petrik, Rajesh Kumar Ravi, Chitra Venkatramani. Social media and customer behavior analytics for personalized customer engagements. IBM Journal of Research and Development, 58(5/6), 2014. [doi]

@article{BuckleyE0LPRV14,
  title = {Social media and customer behavior analytics for personalized customer engagements},
  author = {Stephen J. Buckley and Markus Ettl and Prateek Jain 0001 and R. Luss and Marek Petrik and Rajesh Kumar Ravi and Chitra Venkatramani},
  year = {2014},
  doi = {10.1147/JRD.2014.2344515},
  url = {http://dx.doi.org/10.1147/JRD.2014.2344515},
  researchr = {https://researchr.org/publication/BuckleyE0LPRV14},
  cites = {0},
  citedby = {0},
  journal = {IBM Journal of Research and Development},
  volume = {58},
  number = {5/6},
}