Dimitrios Buhalis, Emmanouil Mamalakis. Social Media Return on Investment and Performance Evaluation in the Hotel Industry Context. In Iis Tussyadiah, Alessandro Inversini, editors, Information and Communication Technologies in Tourism 2015, ENTER 2015, Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015. pages 241-253, Springer, 2015. [doi]
Abstract is missing.