Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting

Zeki Atil Bulut, Ali Naci Karabulut, Tugba Uçma Uysal, Ali Çaglar Uzun. Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting. IJOM, 5(3):65-80, 2015. [doi]

Abstract

Abstract is missing.