Marc Busch, Elke E. Mattheiss, Michaela Reisinger, Rita Orji, Peter Fröhlich, Manfred Tscheligi. More than Sex: The Role of Femininity and Masculinity in the Design of Personalized Persuasive Games. In Alexander Meschtscherjakov, Boris E. R. de Ruyter, Verena Fuchsberger, Martin Murer, Manfred Tscheligi, editors, Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Salzburg, Austria, April 5-7, 2016, Proceedings. Volume 9638 of Lecture Notes in Computer Science, pages 219-229, Springer, 2016. [doi]
@inproceedings{BuschMROFT16,
title = {More than Sex: The Role of Femininity and Masculinity in the Design of Personalized Persuasive Games},
author = {Marc Busch and Elke E. Mattheiss and Michaela Reisinger and Rita Orji and Peter Fröhlich and Manfred Tscheligi},
year = {2016},
doi = {10.1007/978-3-319-31510-2_19},
url = {http://dx.doi.org/10.1007/978-3-319-31510-2_19},
researchr = {https://researchr.org/publication/BuschMROFT16},
cites = {0},
citedby = {0},
pages = {219-229},
booktitle = {Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Salzburg, Austria, April 5-7, 2016, Proceedings},
editor = {Alexander Meschtscherjakov and Boris E. R. de Ruyter and Verena Fuchsberger and Martin Murer and Manfred Tscheligi},
volume = {9638},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-319-31509-6},
}