More than Sex: The Role of Femininity and Masculinity in the Design of Personalized Persuasive Games

Marc Busch, Elke E. Mattheiss, Michaela Reisinger, Rita Orji, Peter Fröhlich, Manfred Tscheligi. More than Sex: The Role of Femininity and Masculinity in the Design of Personalized Persuasive Games. In Alexander Meschtscherjakov, Boris E. R. de Ruyter, Verena Fuchsberger, Martin Murer, Manfred Tscheligi, editors, Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Salzburg, Austria, April 5-7, 2016, Proceedings. Volume 9638 of Lecture Notes in Computer Science, pages 219-229, Springer, 2016. [doi]

Abstract

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