Philipp Butzbach, Claudia Loebbecke. Rushing into new markets - TV online services in Brazil: the case of Rede Globo. In Walter Baets, editor, Proceedings of the Sixth European Conference on Information Systems, ECIS 1998, Aix-en-Provence, France, 1998. pages 1397-1411, Euro-Arab Management School, 1998. [doi]
@inproceedings{ButzbachL98,
title = {Rushing into new markets - TV online services in Brazil: the case of Rede Globo},
author = {Philipp Butzbach and Claudia Loebbecke},
year = {1998},
url = {http://is2.lse.ac.uk/asp/aspecis/19980144.pdf},
researchr = {https://researchr.org/publication/ButzbachL98},
cites = {0},
citedby = {0},
pages = {1397-1411},
booktitle = {Proceedings of the Sixth European Conference on Information Systems, ECIS 1998, Aix-en-Provence, France, 1998},
editor = {Walter Baets},
publisher = {Euro-Arab Management School},
}