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Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement

Yaqin Cao, Robert W. Proctor, Yi Ding, Vincent G. Duffy, Yun Zhang, Xuefeng Zhang 0002. Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement. IJMC, 20(4):419-439, 2022. [doi]

Authors

Yaqin Cao

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Robert W. Proctor

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Yi Ding

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Vincent G. Duffy

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Yun Zhang

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Xuefeng Zhang 0002

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