Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement

Yaqin Cao, Robert W. Proctor, Yi Ding, Vincent G. Duffy, Yun Zhang, Xuefeng Zhang 0002. Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement. IJMC, 20(4):419-439, 2022. [doi]

Abstract

Abstract is missing.