Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement

Yaqin Cao, Robert W. Proctor, Yi Ding, Vincent G. Duffy, Yun Zhang, Xuefeng Zhang 0002. Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement. IJMC, 20(4):419-439, 2022. [doi]

@article{CaoPDDZZ22,
  title = {Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement},
  author = {Yaqin Cao and Robert W. Proctor and Yi Ding and Vincent G. Duffy and Yun Zhang and Xuefeng Zhang 0002},
  year = {2022},
  doi = {10.1504/IJMC.2022.123789},
  url = {https://doi.org/10.1504/IJMC.2022.123789},
  researchr = {https://researchr.org/publication/CaoPDDZZ22},
  cites = {0},
  citedby = {0},
  journal = {IJMC},
  volume = {20},
  number = {4},
  pages = {419-439},
}