Huai Cao, Jihao Xu, Zining Liu, Juanjuan Feng. Brand Image Building of Intangible Cultural Heritage Wulo Based on Service Design Thinking. In Christine Leitner, Walter Ganz, Debra Satterfield, Clara Bassano, editors, Advances in the Human Side of Service Engineering - Proceedings of the AHFE 2021 Virtual Conference on The Human Side of Service Engineering, July 25-29, 2021, USA. Volume 266 of Lecture Notes in Networks and Systems, pages 444-455, Springer, 2021. [doi]
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