Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand - researchr publication authors

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Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr.. Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. In 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia. pages 434-440, IEEE Computer Society, 2005. [doi]

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