Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand

Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr.. Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. In 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia. pages 434-440, IEEE Computer Society, 2005. [doi]

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