Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr.. Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. In 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia. pages 434-440, IEEE Computer Society, 2005. [doi]
@inproceedings{CarrollBS05, title = {Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand}, author = {Amy Carroll and Stuart J. Barnes and Eusebio Scornavacca Jr.}, year = {2005}, doi = {10.1109/ICMB.2005.30}, url = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2005.30}, tags = {mobile}, researchr = {https://researchr.org/publication/CarrollBS05}, cites = {0}, citedby = {0}, pages = {434-440}, booktitle = {2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia}, publisher = {IEEE Computer Society}, isbn = {0-7695-2367-6}, }