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Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon

Vittorio Cesarotti, Alessio Giuiusa, Stephen K. Kwan, Vito Introna, Jim Spohrer. Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon. IJSSMET, 5(1):14-44, 2014. [doi]

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Vittorio Cesarotti

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Alessio Giuiusa

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Stephen K. Kwan

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Vito Introna

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Jim Spohrer

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