Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon

Vittorio Cesarotti, Alessio Giuiusa, Stephen K. Kwan, Vito Introna, Jim Spohrer. Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon. IJSSMET, 5(1):14-44, 2014. [doi]

Abstract

Abstract is missing.