Vittorio Cesarotti, Alessio Giuiusa, Stephen K. Kwan, Vito Introna, Jim Spohrer. Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon. IJSSMET, 5(1):14-44, 2014. [doi]
@article{CesarottiGKIS14,
title = {Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon},
author = {Vittorio Cesarotti and Alessio Giuiusa and Stephen K. Kwan and Vito Introna and Jim Spohrer},
year = {2014},
doi = {10.4018/ijssmet.2014010102},
url = {http://dx.doi.org/10.4018/ijssmet.2014010102},
researchr = {https://researchr.org/publication/CesarottiGKIS14},
cites = {0},
citedby = {0},
journal = {IJSSMET},
volume = {5},
number = {1},
pages = {14-44},
}