Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products

Hsin-Lu Chang, Yen-Chun Chou, Dai-Yu Wu, Sou-Chein Wu. Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products. Decision Support Systems, 107:13-25, 2018. [doi]

Authors

Hsin-Lu Chang

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Yen-Chun Chou

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Dai-Yu Wu

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Sou-Chein Wu

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