Hsin-Lu Chang, Yen-Chun Chou, Dai-Yu Wu, Sou-Chein Wu. Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products. Decision Support Systems, 107:13-25, 2018. [doi]
@article{ChangCWW18,
title = {Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products},
author = {Hsin-Lu Chang and Yen-Chun Chou and Dai-Yu Wu and Sou-Chein Wu},
year = {2018},
doi = {10.1016/j.dss.2017.12.011},
url = {https://doi.org/10.1016/j.dss.2017.12.011},
researchr = {https://researchr.org/publication/ChangCWW18},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {107},
pages = {13-25},
}