Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products

Hsin-Lu Chang, Yen-Chun Chou, Dai-Yu Wu, Sou-Chein Wu. Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products. Decision Support Systems, 107:13-25, 2018. [doi]

Abstract

Abstract is missing.