Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards

Ming Chen, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu. Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards. JOEUC, 32(4):162-174, 2020. [doi]

Authors

Ming Chen

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Yidan Huang

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Shih-Heng Yu

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Chia-Huei Wu

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