Ming Chen, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu. Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards. JOEUC, 32(4):162-174, 2020. [doi]
@article{ChenHYW20-0,
title = {Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards},
author = {Ming Chen and Yidan Huang and Shih-Heng Yu and Chia-Huei Wu},
year = {2020},
doi = {10.4018/joeuc.2020100108},
url = {https://doi.org/10.4018/joeuc.2020100108},
researchr = {https://researchr.org/publication/ChenHYW20-0},
cites = {0},
citedby = {0},
journal = {JOEUC},
volume = {32},
number = {4},
pages = {162-174},
}