Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards

Ming Chen, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu. Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards. JOEUC, 32(4):162-174, 2020. [doi]

Abstract

Abstract is missing.