Yuxin Chen, Oded Koenigsberg, Z. John Zhang. Pay-as-You-Wish Pricing. Marketing Science, 36(5):780-791, 2017. [doi]
@article{ChenKZ17-0,
title = {Pay-as-You-Wish Pricing},
author = {Yuxin Chen and Oded Koenigsberg and Z. John Zhang},
year = {2017},
doi = {10.1287/mksc.2017.1032},
url = {https://doi.org/10.1287/mksc.2017.1032},
researchr = {https://researchr.org/publication/ChenKZ17-0},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {36},
number = {5},
pages = {780-791},
}