Predicting intention to purchase on group buying website in Taiwan: Virtual community, critical mass, and risk

Shu-Yun Cheng, Ming-Tien Tsai, Nai-Chang Cheng, Kun-Shiang Chen. Predicting intention to purchase on group buying website in Taiwan: Virtual community, critical mass, and risk. Online Information Review, 36(5):698-712, 2012. [doi]

Authors

Shu-Yun Cheng

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Ming-Tien Tsai

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Nai-Chang Cheng

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Kun-Shiang Chen

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