Predicting intention to purchase on group buying website in Taiwan: Virtual community, critical mass, and risk

Shu-Yun Cheng, Ming-Tien Tsai, Nai-Chang Cheng, Kun-Shiang Chen. Predicting intention to purchase on group buying website in Taiwan: Virtual community, critical mass, and risk. Online Information Review, 36(5):698-712, 2012. [doi]

Abstract

Abstract is missing.