Linking relationship equity to brand resonance in a social networking brand community

Ya-Yun Cheng, Wei-Feng Tung, Ming-Hsien Yang, Chang-Tang Chiang. Linking relationship equity to brand resonance in a social networking brand community. Electronic Commerce Research and Applications, 35, 2019. [doi]

Authors

Ya-Yun Cheng

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Wei-Feng Tung

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Ming-Hsien Yang

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Chang-Tang Chiang

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