Ya-Yun Cheng, Wei-Feng Tung, Ming-Hsien Yang, Chang-Tang Chiang. Linking relationship equity to brand resonance in a social networking brand community. Electronic Commerce Research and Applications, 35, 2019. [doi]
@article{ChengTYC19,
title = {Linking relationship equity to brand resonance in a social networking brand community},
author = {Ya-Yun Cheng and Wei-Feng Tung and Ming-Hsien Yang and Chang-Tang Chiang},
year = {2019},
doi = {10.1016/j.elerap.2019.100849},
url = {https://doi.org/10.1016/j.elerap.2019.100849},
researchr = {https://researchr.org/publication/ChengTYC19},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {35},
}