Linking relationship equity to brand resonance in a social networking brand community

Ya-Yun Cheng, Wei-Feng Tung, Ming-Hsien Yang, Chang-Tang Chiang. Linking relationship equity to brand resonance in a social networking brand community. Electronic Commerce Research and Applications, 35, 2019. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.