Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond

Judith A. Chevalier, Yaniv Dover, Dina Mayzlin. Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond. Marketing Science, 37(5):688-709, 2018. [doi]

Authors

Judith A. Chevalier

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Yaniv Dover

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Dina Mayzlin

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