Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada. Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. Marketing Science, 31(1):96-114, 2012. [doi]

Authors

Pradeep K. Chintagunta

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Junhong Chu

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Javier Cebollada

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