Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada. Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. Marketing Science, 31(1):96-114, 2012. [doi]
@article{ChintaguntaCC12,
title = {Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice},
author = {Pradeep K. Chintagunta and Junhong Chu and Javier Cebollada},
year = {2012},
doi = {10.1287/mksc.1110.0678},
url = {http://dx.doi.org/10.1287/mksc.1110.0678},
researchr = {https://researchr.org/publication/ChintaguntaCC12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {1},
pages = {96-114},
}