Tailoring Web Pages for Persuasion on Prevention Topics: Message Framing, Color Priming, and Gender

Luca Chittaro. Tailoring Web Pages for Persuasion on Prevention Topics: Message Framing, Color Priming, and Gender. In Alexander Meschtscherjakov, Boris E. R. de Ruyter, Verena Fuchsberger, Martin Murer, Manfred Tscheligi, editors, Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Salzburg, Austria, April 5-7, 2016, Proceedings. Volume 9638 of Lecture Notes in Computer Science, pages 3-14, Springer, 2016. [doi]

@inproceedings{Chittaro16,
  title = {Tailoring Web Pages for Persuasion on Prevention Topics: Message Framing, Color Priming, and Gender},
  author = {Luca Chittaro},
  year = {2016},
  doi = {10.1007/978-3-319-31510-2_1},
  url = {http://dx.doi.org/10.1007/978-3-319-31510-2_1},
  researchr = {https://researchr.org/publication/Chittaro16},
  cites = {0},
  citedby = {0},
  pages = {3-14},
  booktitle = {Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Salzburg, Austria, April 5-7, 2016, Proceedings},
  editor = {Alexander Meschtscherjakov and Boris E. R. de Ruyter and Verena Fuchsberger and Martin Murer and Manfred Tscheligi},
  volume = {9638},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-319-31509-6},
}