Luca Chittaro. Tailoring Web Pages for Persuasion on Prevention Topics: Message Framing, Color Priming, and Gender. In Alexander Meschtscherjakov, Boris E. R. de Ruyter, Verena Fuchsberger, Martin Murer, Manfred Tscheligi, editors, Persuasive Technology - 11th International Conference, PERSUASIVE 2016, Salzburg, Austria, April 5-7, 2016, Proceedings. Volume 9638 of Lecture Notes in Computer Science, pages 3-14, Springer, 2016. [doi]
Abstract is missing.