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Product Heterogeneity: Moderating Effect on Online Consumer Behavior

Young Chan Choe, Deok-Ran Hwang, Miyoung Kim, Junghoon Moon. Product Heterogeneity: Moderating Effect on Online Consumer Behavior. In 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA. pages 153, IEEE Computer Society, 2007. [doi]

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Young Chan Choe

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Deok-Ran Hwang

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Miyoung Kim

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Junghoon Moon

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