Young Chan Choe, Deok-Ran Hwang, Miyoung Kim, Junghoon Moon. Product Heterogeneity: Moderating Effect on Online Consumer Behavior. In 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA. pages 153, IEEE Computer Society, 2007. [doi]
@inproceedings{ChoeHKM07,
title = {Product Heterogeneity: Moderating Effect on Online Consumer Behavior},
author = {Young Chan Choe and Deok-Ran Hwang and Miyoung Kim and Junghoon Moon},
year = {2007},
doi = {10.1109/HICSS.2007.449},
url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2007.449},
researchr = {https://researchr.org/publication/ChoeHKM07},
cites = {0},
citedby = {0},
pages = {153},
booktitle = {40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA},
publisher = {IEEE Computer Society},
}