What causes users to switch from a local to a global social network site? The cultural, social, economic, and motivational factors of Facebook's globalization

Junho Choi, Jaemin Jung, Sang-Woo Lee. What causes users to switch from a local to a global social network site? The cultural, social, economic, and motivational factors of Facebook's globalization. Computers in Human Behavior, 29(6):2665-2673, 2013. [doi]

Abstract

Abstract is missing.