The Impacts of Content and Source Factors on Consumers' Liking Toward Advertisements: An HSM-Based Framework - researchr publication authors

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Xiumin Chu, Yezheng Liu, Xiayu Chen. The Impacts of Content and Source Factors on Consumers' Liking Toward Advertisements: An HSM-Based Framework. In Jemal H. Abawajy, Kim-Kwang Raymond Choo, Zheng Xu, Mohammed Atiquzzaman, editors, 2020 International Conference on Applications and Techniques in Cyber Intelligence - Applications and Techniques in Cyber Intelligence (ATCI 2020), Fuyang, China, 20-22 June, 2020. Volume 1244 of Advances in Intelligent Systems and Computing, pages 106-112, Springer, 2020. [doi]

This author has not been identified. Look up 'Xiumin Chu' in GoogleThis author has not been identified. Look up 'Yezheng Liu' in GoogleThis author has not been identified. Look up 'Xiayu Chen' in Google

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