Xiumin Chu, Yezheng Liu, Xiayu Chen. The Impacts of Content and Source Factors on Consumers' Liking Toward Advertisements: An HSM-Based Framework. In Jemal H. Abawajy, Kim-Kwang Raymond Choo, Zheng Xu, Mohammed Atiquzzaman, editors, 2020 International Conference on Applications and Techniques in Cyber Intelligence - Applications and Techniques in Cyber Intelligence (ATCI 2020), Fuyang, China, 20-22 June, 2020. Volume 1244 of Advances in Intelligent Systems and Computing, pages 106-112, Springer, 2020. [doi]
Abstract is missing.