Xiumin Chu, Yezheng Liu, Xiayu Chen. The Impacts of Content and Source Factors on Consumers' Liking Toward Advertisements: An HSM-Based Framework. In Jemal H. Abawajy, Kim-Kwang Raymond Choo, Zheng Xu, Mohammed Atiquzzaman, editors, 2020 International Conference on Applications and Techniques in Cyber Intelligence - Applications and Techniques in Cyber Intelligence (ATCI 2020), Fuyang, China, 20-22 June, 2020. Volume 1244 of Advances in Intelligent Systems and Computing, pages 106-112, Springer, 2020. [doi]
@inproceedings{ChuLC20-0,
title = {The Impacts of Content and Source Factors on Consumers' Liking Toward Advertisements: An HSM-Based Framework},
author = {Xiumin Chu and Yezheng Liu and Xiayu Chen},
year = {2020},
doi = {10.1007/978-3-030-53980-1_17},
url = {https://doi.org/10.1007/978-3-030-53980-1_17},
researchr = {https://researchr.org/publication/ChuLC20-0},
cites = {0},
citedby = {0},
pages = {106-112},
booktitle = {2020 International Conference on Applications and Techniques in Cyber Intelligence - Applications and Techniques in Cyber Intelligence (ATCI 2020), Fuyang, China, 20-22 June, 2020},
editor = {Jemal H. Abawajy and Kim-Kwang Raymond Choo and Zheng Xu and Mohammed Atiquzzaman},
volume = {1244},
series = {Advances in Intelligent Systems and Computing},
publisher = {Springer},
isbn = {978-3-030-53980-1},
}