The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

Stephanie Hui-Wen Chuah, Eugene Cheng-Xi Aw, Ming-Lang Tseng. The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility. Internet Research, 31(2):587-612, 2021. [doi]

Authors

Stephanie Hui-Wen Chuah

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Eugene Cheng-Xi Aw

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Ming-Lang Tseng

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