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The Effect of Credibility of Host Site Upon Click Rate through Sponsored Content

Martin Colbert, Adam Oliver, Eleni Oikonomou. The Effect of Credibility of Host Site Upon Click Rate through Sponsored Content. In Anna Spagnolli, Luca Chittaro, Luciano Gamberini, editors, Persuasive Technology - 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings. Volume 8462 of Lecture Notes in Computer Science, pages 56-67, Springer, 2014. [doi]

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Martin Colbert

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Adam Oliver

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Eleni Oikonomou

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