Martin Colbert, Adam Oliver, Eleni Oikonomou. The Effect of Credibility of Host Site Upon Click Rate through Sponsored Content. In Anna Spagnolli, Luca Chittaro, Luciano Gamberini, editors, Persuasive Technology - 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings. Volume 8462 of Lecture Notes in Computer Science, pages 56-67, Springer, 2014. [doi]
@inproceedings{ColbertOO14,
title = {The Effect of Credibility of Host Site Upon Click Rate through Sponsored Content},
author = {Martin Colbert and Adam Oliver and Eleni Oikonomou},
year = {2014},
doi = {10.1007/978-3-319-07127-5_6},
url = {http://dx.doi.org/10.1007/978-3-319-07127-5_6},
researchr = {https://researchr.org/publication/ColbertOO14},
cites = {0},
citedby = {0},
pages = {56-67},
booktitle = {Persuasive Technology - 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings},
editor = {Anna Spagnolli and Luca Chittaro and Luciano Gamberini},
volume = {8462},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-319-07126-8},
}