Martin Colbert, Adam Oliver, Eleni Oikonomou. The Effect of Credibility of Host Site Upon Click Rate through Sponsored Content. In Anna Spagnolli, Luca Chittaro, Luciano Gamberini, editors, Persuasive Technology - 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings. Volume 8462 of Lecture Notes in Computer Science, pages 56-67, Springer, 2014. [doi]
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