Irena Pletikosa Cvijikj, Florian Michahelles. Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page. In Artur Lugmayr, Heljä Franssila, Christian Safran, Imed Hammouda, editors, Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011. pages 175-182, ACM, 2011. [doi]
@inproceedings{CvijikjM11-2,
title = {Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page},
author = {Irena Pletikosa Cvijikj and Florian Michahelles},
year = {2011},
doi = {10.1145/2181037.2181066},
url = {http://doi.acm.org/10.1145/2181037.2181066},
researchr = {https://researchr.org/publication/CvijikjM11-2},
cites = {0},
citedby = {0},
pages = {175-182},
booktitle = {Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011, Tampere, Finland, September 28-30, 2011},
editor = {Artur Lugmayr and Heljä Franssila and Christian Safran and Imed Hammouda},
publisher = {ACM},
isbn = {978-1-4503-0816-8},
}