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Improving the sensitivity of online controlled experiments by utilizing pre-experiment data

Alex Deng, Ya Xu, Ron Kohavi, Toby Walker. Improving the sensitivity of online controlled experiments by utilizing pre-experiment data. In Stefano Leonardi, Alessandro Panconesi, Paolo Ferragina, Aristides Gionis, editors, Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013. pages 123-132, ACM, 2013. [doi]

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Alex Deng

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Ya Xu

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Ron Kohavi

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Toby Walker

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