Alex Deng, Ya Xu, Ron Kohavi, Toby Walker. Improving the sensitivity of online controlled experiments by utilizing pre-experiment data. In Stefano Leonardi, Alessandro Panconesi, Paolo Ferragina, Aristides Gionis, editors, Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013. pages 123-132, ACM, 2013. [doi]
Abstract is missing.