Exploring the antecedents and consequences of effectuation in NPD: the moderating role of firm size

Cheng Deng, Jianjun Yang, Lawrence Loh, Tian Mu. Exploring the antecedents and consequences of effectuation in NPD: the moderating role of firm size. Techn. Analysis & Strat. Manag., 34(7):832-846, 2022. [doi]

Abstract

Abstract is missing.